Here’s When SMS Text Messaging Actually Makes Sense for Small Business

With more than 400 million wireless subscribers in the United States alone, you're missing a lot of customers if you aren't using SMS mobile text message marketing.

A Texting-Powered mobile marketing campaign you can reach hundreds (or even thousands) of customers & prospects in seconds.

As more brands look to target customers on the move … SMS is becoming an increasingly essential part of effective multi-channel marketing.

I’ve spent hundreds of hours working on SMS marketing for clients and I’ve learned a lot along the way. If you're like any other small business owner you'll examine any & all ways to boost sales.

What you need to keep in mind is that mobile is simply another way for you to connect, engage and convert your customers.

Embrace mobile as your new marketing vehicle and you’ll be able to extend and enhance what it is that Makes Your Small Business So Unique!

You’ll have a new-found ability to personalize your messaging to engage with customers in a way only your Small Business can.

It seems easy – just shoot a text message out to leads and customers alike to increase sales and engagement. But as a marketer, doesn't that strike you as a little intrusive?

This blog post will break down how you can successfully use SMS as part of your inbound and mobile marketing program, and provide a few words of warning to make sure you don't use SMS in an ineffective or brand-damaging way.

WAYS TO MAKE SMS WORK FOR YOU

According to Techipedia, 98% of SMS messages sent are opened, and 83% of them are opened within 3 minutes.

This not only shows the opportunity behind texting as a communications medium, but also how crucial it is to get it right. You're talking with people in a medium they clearly find extremely important.

Communicating With Your Most Active Customers

SMS campaigns like all of your inbound marketing are only effective if you're speaking with people who want to hear from you, and you're providing content they are interested in.

So it makes sense to use SMS as a means of communicating with your most engaged customers, because they have a proven interest in what your company has to offer.

Sending Service Alerts and Reminders

If you're of the mindset that marketing and customer service are (or should be) closely aligned, there's tremendous opportunity in using SMS to improve customer experience & even increase sales too!

That's because one of the core benefits of SMS is time-sensitive, interactive communications

Take car service company Uber, for example. They leverage SMS throughout the entire customer buying experience - from alerting you that they are searching for an available car, to telling you who exactly is picking you up and when, to giving you an SMS receipt and request for a customer experience rating.

These alerts work because they are interactive and value-driven communications that makes customers' lives easier

Instead of calling for a car on the phone, wondering where it is, getting a paper receipt, and visiting a website or your email to provide feedback, the entire experience can occur in less time with just a few text messages.

Let's say you run a cleaning service, for example, and you have a last-minute service cancellation.

Maintaining an opt-in mobile list that alerts customers of a last-minute availability can help you quickly fill that slot for someone who couldn't get on your schedule in time. Not only do you have a happy customer, but you also don't suffer lost revenue

Driving New Sales

Driving sales with SMS isn't just limited to current customers

If you're a brick-and-mortar business, consider mixing location-based campaigns with your SMS campaigns to provide valuable, time sensitive offers to prospects when they have the greatest likelihood to complete a purchase with you.

For example, you might run a social media campaign that encourages prospects to use a mobile check-in app at your location for the opportunity to get offers and discounts sent to their phone.

This gives you an opt-in mobile list to message right at the point of sale! You can even tailor your offers to customers' past purchase history, and provide offers for the products that might interest those the most.

Raising Awareness Campaigns

If you're a non-profit organization, you have a unique opportunity to use SMS for fundraising.

You're probably familiar with popular fundraising campaigns like the Haiti Earthquake Relief Campaign.

These types of campaigns offer straightforward text-to-donate opportunities via SMS that have been successful, because they also make use of other marketing channels as well to generate awareness and use text messaging to collect donations.

TEXT MESSAGES GET READ

Average open rates for E-Mail hover in the 15-22% range and they are more likely to hit the spam folder before anyone ever sees them.

On the other hand open rates for Text Towers over E-Mail with 98% open rates!

Whether you’d like to help your sales team close more deals, turn customers into advocates, remind someone about a meeting, text message automation can help your business.We have all types of custom text message programs to fit your needs

Fewer companies have adopted text marketing ... which reduces the number of competing texts your business contacts will receive. This helps you to and out from the pack, helping to increase the chance that your message is received and businesses will choose you over the competition.

Get Started With Personalized Mobile Messaging Today!

We have all types of custom text message programs to fit your needs

Visit us @ http://www.smarttextmarketing.com/