Reasons Small Businesses Fail With SMS Marketing

Why Is SMS Mobile Marketing Working For Everyone Else Except Me?

Everyone told you how amazing SMS marketing is. Now you’re sitting filled with disappointment because you tried; but you failed.

Not only does SMS marketing allow you to increase traffic (both web and in-store), drive sales and strengthen customer relationships, but at the end of the day it increases customer loyalty.

A study by Gartner Group tells us that 80% of revenue for most companies comes from 20% of their customers.

Why do you think some of the largest retailers in the world such as Target, Macy’s, JC Penney, Starbucks, American Eagle and Bed Bath & Beyond, focus heavily on their SMS loyalty programs?

The Answer Is That They Work!

Maybe, you’ve seen how amazing SMS marketing is. You’ve seen these brands having success with their SMS campaigns yet you’re disappointed because you tried it and failed. Or, possibly you’re just about to get started and you don’t want to fail.

You Have No Time.

If you’re an owner or work for a small-to-medium sized business, you’re probably wearing many too hats. Like most aspects of your business, if you don’t give it enough time and attention it won’t work.

You Have No Resources.

Find a partner you can trust that doesn’t break the budget and you’ll most likely see results you’re proud of.

Because You Think It’s Too Expensive.

What’s more expensive …You spending $99/month ( $1,188 per year) on a software that you never get around to use (read: zero ROI) or, a team paired with technology that costs you $500+ a month ($6,000+ per year) that could generate an additional $500,000 in annual sales (81% ROI)?

Maybe You Have A Lack of Creativity.

Now, there are definitely savvy SMB owners that get marketing, don’t get me wrong but, commonly I see businesses think that this new marketing channel has to be for coupons and discounts only … or even giving things away for free.

You’re Spamming Your Customer. A.K.A. Sending Texts Too Frequently.

Just because a customer opts-in to receive messages to their phone doesn’t mean you have to send a message every day. Most brands and retailers sending SMS messages send at most one message per week.

Maybe You Send Some Bad Messages.

Look at your previous marketing messaging and see what converted best. Better yet, talk to your customers and see what types of messages they would find valuable.

Possibly You Gave Up Too Soon.

Lastly, the most common reason small businesses fail with SMS marketing is because they give up too soon. Rome wasn’t built in a day right?

Just like it takes time to build up your Facebook or Twitter followers, you’ll need to build up your SMS database. What type of offers were sent out during your last SMS campaign?

Unless it is a really awesome deal, how can you attract customers to your business? Make those offers available only to marketing subscribers, and ensure they are as personalized as possible.

The better the deal the more people that will respond to the offer, and they are likely to tell all of their friends about your offerings, too!

Might Be A Lack Of Advertising.

If a customer doesn’t know what you offer, how can they take advantage of it?

Marketing and advertising are very important when starting an SMS campaign. Use all available avenues to market your SMS list, and make a captivating headline for all of your marketing efforts. Social media, websites, blogs, billboards, and storefronts.

Get Started With Personalized Mobile Messaging Today!

We have all types of custom text message programs to fit your needs

Visit us @ http://www.smarttextmarketing.com/