While many companies are placing QR codes on their static prints ads to drive user engagement, hair care brand Aveeno went a different direction.

 

The company placed mobile calls-to-action on its magazine print advertisements. When consumers texted the keyword HAIRS to the short code 467467 they were able to receive a free sample. After consumers text-in the keyword, they fill out their contact information by replying to messages.

By offering an incentive – in this case a free sample – consumers are more inclined to opt-in. This also helps Aveeno start a relationship with consumers and take it beyond a simple static ad.