Coca-Cola is no stranger to SMS and it was no surprise that the company was going to tap the channel when it came to promoting its latest initiative centered on March Madness.

Coca-Cola’s Coke Zero ran an interactive SMS program that rewarded users with prizes when they watched March Madness games.

 

During the games, an SMS call-to-action was promoted with on-air keywords and alerts with the Coke Zero logo that prompted users to text-in to win prizes.

Additionally, consumers could find codes on March Madness-themed Coke Zero products and cups and text them to the short code 2653.

 

The initiative was a great way to have users interact with their mobile device while they were watching a game at home.