Department store JCPenney thought outside the box when it came to promoting its Easter dresses.

 

The time-sensitive campaign centered around JCPenney sending out SMS messages to its opted in consumers to drive them in-store for a one-day event.

Additionally, the SMS message included a link that let users shop Easter clothing from the company’s mobile site.

 

The one-day event was time-sensitive and SMS was a great channel to quickly get the word out about it.

This is a good example of a company that is using their current mobile database to reach its customers and drive sales.