Rite Aid is another company that used SMS to help drive donations.

 

To kick off its 18th annual Miracle Balloon campaign on April 1 benefitting Children’s Miracle Network Hospitals, Rite Aid invited its shoppers to text the keyword RAKIDS to the short code 50555 and make a $5 donation.

Rite Aid proved that SMS can be used to drive awareness of a good cause and to get consumers involved.

 

Additionally, instead of simply asking them for a donation at the point-of-sale, Rite Aid used SMS to have consumers make their own choice about the donation.