They ran an extremely successful ten day mobile marketing campaign. They had customers text DEALS to 727272 for a chance to save between 10 cents and $1.50 on their next rental.

To advertise the mobile promotion, which was called “10 Days of Deals”, Redbox shared it on Facebook to their more than 3 million fans, and sent an email to their 30+ million email subscribers.

The results, over 400,000 customers participated in the SMS marketing promotion, generating over 1.5M SMS messages in just 10 days!