They are a 35-location tanning salon located on the west coast and used mobile marketing to send text message offers and discounts to their customers.

In the first 30-days of their mobile marketing campaign, the tanning salon had 4,750 customers opt-in to receive text message offers, which then generated $196,000 in new sales from customers redeeming the initial offer.

What’s even crazier is that customers that redeemed the initial mobile offer spent 500% more than regular customers.