The company launched a mobile marketing campaign to try and increase attendance from their strongest demographic, teens.

The amusement park used text-to-win contests, and mobile alerts to send their target demographic VIP only ticket sales info, exclusive park information, weather updates, etc.

 

The mobile marketing campaign was advertised through in-park advertisements, radio promotions and social networks such as Facebook and Twitter.

Within three months of the mobile marketing program’s start, the Six Flags text alerts program had opted-in almost 5,000 mobile subscribers.

 

More importantly, the amusement park saw an increase in teen park attendance as a direct result from their mobile marketing campaign.