SMS Is the Most Effective Way 4 Political Candidates to Reach Constituents
- Bob Perella
- Feb 7, 2016
- 3 min read

The 2016 election will be remembered for many things and foremost among them is the emergence of text message marketing.
This is a remarkable development because never before has joining a political campaign been easier. Interested people can now join a national movement by typing less than 10 keys on their cellphone and pressing “send.”
Text messaging has become an essential tool in running a political campaign and every candidate now uses SMS/MMS to get the word out about upcoming appearances, stump positions, news blurbs and donation pleas.
Surprisingly, despite texting technology being around for a relatively long time, political campaigning via text message is a relatively new development.
Nothing cuts through the clamor like a SMS text message. Political campaigns are about persuading voters to vote for you.
Email, Facebook, Twitter, print ads and messaging apps all have their place, but if you want to reach the voter directly no matter where they are then text messaging is the answer.
It's direct, it's personal, it's cost effective, and most importantly it gets your message in the hands of the voters!
Did you know that it is estimated that nearly 75% of all registered voters now consider smart-phones and tablets as their primary sources of communication.
As such, many of today’s most successful political campaigns are actively searching for affordable ways to integrate this fact into sharing their political message with potential voters.
Recent elections have shown, in tight races, turn-out can make or break a campaign. If you are not utilizing this simple to use tool, you can bet your opponent is.
If you’re looking for a way to communicate directly and personally with your voters and prospective voters … then mobile marketing is exactly what you need.
Simply put, there is no better way to for politicians to communicate and interact with their voters!
It’s easy to incorporate text messaging into your campaign utilizing the same ideas you’ve used for years:
Put “Text JOHNSMITH to 54321 for a chance to win dinner with John on any or all of the following:
•Lawn Signs
•Bumper Stickers
•Flyers and Handouts at Events
•Buttons
•Campaign Bus Design
•Campaign Website
•Announce at Rallies and Events
•Mention on Media Appearances
While there are many ways to collect your supporters’ cell numbers a digital or physical sign-up form for example, there’s one method that consistently gets the most subscribers ... SIMPLY TEXT IT.
Just have your supporters text your key-word to your short-code and they’ll be subscribed automatically … no paperwork and no forms. This makes for a concise “call to action” and encourages impulsive subscribers.
THE OPTIONS ARE ENDLESS
1. Broadcast your outreach to a wider voting audience and perform valuable polling and market research.
2. Send simple automated polls through Smart-Phone texts, which voters can respond to with a quick push of a button.
3. Keep voters updated on campaign events, initiatives and results.
4. Connect with votes on a personal basis and capture technically savvy voters that never pay attention to printed materials.
IDEAS THAT COULD HELP YOUR CAMPAIGN VICTORY
•Connect with voters in a personal and timely way.
•Send supporters a friendly text on Election Day reminding them to vote. Even integrate a link with voting locations.
•Important Campaign Announcements.
•Text messaging makes grassroots organizing a snap. Organize rallies and recruit volunteers all with a simple text.
•Keep voters informed of campaign news from the best source … your candidate or political party.
•Stay ahead of the media curve. Communicate with the public on emerging issues instantly and let your supporters know where you stand.
•Gain more support from youth voters.
•Drive followers to talk show call-ins.
•Give supporters notice of early and absentee voting deadlines.
•Invite your supporters to rallies, town hall meetings, and other campaign events.
•Alert them about important media appearances they won’t want to miss.
*Among young adults 18-34, texting is the single most preferred channel for personal communications. Connect with young people personally to win their hearts, minds, and votes.
Get Started With Personalized Mobile Messaging Today!
We Have All Types of Custom Text Message Programs To Fit Your Needs
Visit us at http://www.smarttextmarketing.com/
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