Would You Like Shoppers To Buy More Each Visit To Your Farmers Market?
- Bob Perella
- Feb 2, 2016
- 3 min read

I love me a good farmer's market. The sunshine, the local produce and artisanal goods, and the community feel all make me smile.
I have been going to farmer's markets regularly for around 5 years now … and there is a huge potential for marketing.
The only problem is that most of the vendors aren't doing much marketing.
Less than half of them even have a website. You might find some with a Facebook page, but they don't have time to use it properly.
If you own or manage farmers markets, or if you are a farmers market vendor, you may be wondering how you’ll fit into this world of mobile marketing.
Perhaps you’ve heard of Text Message Marketing.
It's a Cutting-Edge Advertising Solution in which people opt-in by texting a key-word to a phone number, or scanning a QR code printed on a poster or flyer.
But you may still be wondering if text message marketing is right for you?
Are your shoppers to carrying their mobile phones with them?
Would you like to attract new shoppers? Would you like to tell your customers about your freshest produce this week?
Then the answer is YES. Text Message Marketing Is Certainly Right For You!
Did you know that most market customers only visit 2-3 times per season? And there are plenty more well-meaning supporters out there who make it even less.
Those occasional customers represent a huge opportunity for market vendors.
A quick sale notification or booth notification is all you need to let people know that you are at the market today and you have a certain items they may have been waiting for.
MOVE MORE PRODUCE
Spoiling produce doesn’t do anyone any good, but that’s exactly what happens if you can’t move it all on market day.
Text Message Marketing makes it easy to let your customers know what you’ll have at the market that day, giving you a chance to pique their interest before they head home for the day.
INCREASE YOUR SALES
Increasing market traffic is great on its own, but what if that traffic was there specifically to see you?
By using SMART TEXT MARKETING you can communicate with your customers before market day and you will increase the number of people at the market who are there to buy expressly from you.
GIVE-A-WAYS & FREE SAMPLES
Give-a-ways and free samples are great at Farmers Markets … if they like your product perhaps they'll buy some while they're there.
While giving away free samples of fruits and vegetables and even handmade and homemade goods works to get people buying right then and there … there is a different strategy that could be used for those who are on the fence and not sure.
Send them home with something to try once they get home but if they take the sample … Then They Have to Give You Their Mobile Phone Number In Exchange.
Once they are at home and trying your product in a more private setting you have the ability to market to also market to them at home in that private setting through text message marketing.
BEAT THE SEASONAL SLUMP
You know the slow periods around the beginning and end of market season, when customers aren’t sure if the market is open or not?
Take the detective work out of the equation … notify your customers directly and see your sales increase even during the seasonal slump.
HERE'S JUST A FEW IDEAS TO MAKE TEXT MESSAGE ADVERTISING WORK FOR YOU
• Text coupons to them ahead of time. Give some specials only to the people on your list. Get creative with your offer.
• If you know that you are overloaded with a particular item - send your members a text with a message giving them a special price on the item – such as buy one get one free.
• Send updates with the tap of your thumb to let customers know what you’ll be bringing, and you can turn those well-meaning occasional shoppers into regulars!
• Make signs with your short-code on them. Let people know you have a Text Marketing List that is easy to sign up for by texting in your personal code.
• You can include a QR code on that sign and all they have to do is scan it on their mobile phone and get all the details for becoming one of your fans.
Get Started With Personalized Mobile Messaging Today!
We Have All Types of Custom Text Message Programs To Fit Your Needs
Visit us at http://www.smarttextmarketing.com/
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