Benefits Financial Services Can Bank On By Using SMS Text Marketing
- Bob Perella
- Jan 29, 2016
- 3 min read

Millions of text or SMS messages are sent out by the world’s banks every single day!
This proves just how powerful text messaging is these days in the Financial
Sector and also how more and more customers are accepting it as the primary form of communications for receiving necessary financial information.
The entire Finance Industry is very well suited to using SMS as a new way of communicating. The potential of the mobile phone as a channel for communication is often overlooked. SMS Marketing in the Financial Services sector can generate incredible results!
Getting a message out to lots of customers simultaneously is the new ‘GOLD’ standard practice for financial services since the emergence of mass E-Mail blasts. However, knowing that they’ve engaged with the message is the hard part.
SMS is a much easier medium for companies than time-consuming phone calls and E-Mails, especially when texts can be used so effectively. Customers will appreciate the speed and convenience of being able to engage financial companies via SMS.
If your customer or prospect has provided you with their mobile number then you are allowed to send them a text message or SMS alerts. The more relevant that you make your offer to the customer, the better the response you can expect.
CONNECTING WITH YOUR CUSTOMERS
Good customer service is very important in the Finance Sector and SMS allows instant, secure, real-time communication ... such as informing customers of financial news, interest rates and policy changes, or new opportunities by updating customers in a secure and reliable way.
KEEP CUSTOMERS UPDATED
Banking Services have a greater opportunity to get closer to consumers than ever before and by using SMS they can send instant alerts offering customers by using real-time notifications.
If a customer is late with a payment or a payment is due, an SMS alert can be sent to the customers within a matter of seconds. This is a great way to strengthen the relationships with customers by providing this valuable service.
GETTING INFO OUT QUICKLY
SMS can be the most effective way to reach users when sensitive information needs to be communicated in a more secure distribution method than sending a paper pin through the post office. Using a network that is fast, secure and reliable will really make a huge difference.
HELP CUSTOMERS FEEL SECURE
An important factor in banking is the safety of accounts and with cardholders now travelling and transacting internationally, SMS notifications can be sent out regarding ‘suspicious activity’ helping banks fight fraud more efficiently.
Alerting customers instantly of any activity that seems out of the ordinary, means the customer can contact the provider and take the necessary actions to report fraud.
The quicker a customer learns of fraudulent behavior, the quicker it can be resolved. This also enables customers to manage their personal finances more efficiently and save on unnecessary charges.
SMS FOR YOUR STAFF
Many staff members may be out on the road or out of the office for a large part of the work week. In order to fulfil their duties they may need to receive specific pieces of information which can be sent directly to their phones or maybe to check on the details of a specific engagement.
One great advantage of using SMS is that support staff can inform all members of staff in one-fell-swoop by sending a blanket message to everyone in their group.
It is incredibly quick and easy to send notification to your entire workforce as well as to just one single staff member. You can also see that they get the message which is a definite advantage over other communication methods like voicemail or email.
HEALTHY ROI
SMS always comes with a healthy ROI. If you’re worried about making an investment in mobile text messaging, you can rest assured that the cost of SMS pales in comparison to that of traditional marketing methods.
Costs are always the lowest and message open rates are 9 times higher than E-Mail and 20 times more than Direct Mail.
Get Started With Personalized Mobile Messaging Today!
We Have All Types of Custom Text Message Programs To Fit Your Needs.Visit us at http://www.smarttextmarketing.com/
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