Mobile Marketing Ideas for Apartment Communities

The residential rental market is competitive. How do you increase your occupancy rate? How about renter satisfaction and retention?

Let potential renters see what you look like…on the outside and the inside.

Use QR codes in signage, brochures, and advertisements. Link codes to virtual tours of your property so people can get a feel for your location.

Folks searching for a new living space can get a feel for your curb appeal before they’ve even stepped foot on to your property.

Link more virtual tours of the different floor plans that you offer.

If your community has upgraded interiors, appliances, or even offers wall and flooring options, let people see that virtually- these are the extras that can seal the deal and warrant premium rates.

Links also offer a great opportunity to show off your team and even some satisfied residents.

Use short codes to get your information out…now! If you’re got a space for rent, simply post some signage like “For Rent: Text APT to 123456 for details.”

Potential renters receive an immediate response with pricing, square footage, bedrooms- any details that will help you make the lease. This is an easy and immediate way to get your information out there.

Create QR codes linked to footage of events and happenings in your community to pique the proper interest. If you’re looking for college kids, why not film some fun at a pool party hosted by your apartment complex?

Host a weekly, monthly, or even a holiday happy hour. Get some footage of professional singles as they mingle!

If you offer amenities like parks and playscapes for dogs and kids, market them to families with both. If your current residents look like they’re having a good time, your future residents will be sold. Seeing is believing!

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