Simple Mobile Marketing Techniques You Can Steal from the Fortune 500

The New Jersey Nets wanted to create buzz and generate fan engagement using Gowalla, so it hid free pairs of virtual game tickets throughout New York City.

The virtual tickets were located in sports bars, parks, and gyms, and could be exchanged for real tickets to a specific game. Attendees also won T-shirts and the chance for other prizes, too.

HBO’s True Blood Display Ad Campaign

Imagine you’re a movie lover who is reading movie reviews on your Flixster or Variety mobile app and suddenly you notice that when you touch the screen, a bloody fingerprint appears.

Then, when you touch the screen again, a second fingerprint shows up. Then a third one. The next thing you know, blood is dripping down from the top of your screen. As it reaches the bottom, you see a pop-up ad, a call to action enticing you to watch a trailer for HBO’s True Blood series.

Paramount’s Shrek Display Ad Campaign

Visitors to Yahoo’s mobile home page would see the top of Shrek’s head along the bottom of their smartphone screens. When people touched the top of Shrek’s head, the character would pop up and fill the screen.

If they tapped Shrek’s head again, they’d be redirected to the Shrek mobile microsite where they could buy tickets or see more information about ShowTime’s.

History Channel’s Foursquare Campaign

Foursquare has more than 11 million members, and has generated more than 400 million check-ins, including one from space.

The History Channel recognized that foursquare check-ins provided the network a way to connect with potential viewers, so it created tips on foursquare that share historical facts with users when they check in to a particular location.

For example, when users check in to a location near Skylight Studios in New York City, they’re informed that they’re near the location where the world’s first Otis Elevator was sold in 1853.

By engaging people with facts about local landmarks, the History Channel was able to stay connected to both lovers of history and lovers of History.

Land Rover’s Display Ad Campaign

Land Rover ran ordinary mobile banner ads that generated extraordinary results.

The company’s target audience is “high net worth males,” so it ran ads on the AdMob mobile ad network (AdMob is owned by Google).

The site where the ads ran included CBS Sports/News, AccuWeather, and other sites visited by the auto maker’s target market. In addition, AdMob targeted specific smartphones that were typically owned by high net worth individuals.

The campaign contained several possible actions for potential customers who clicked through on the “rich media” ads.

For example, users could watch videos of the vehicles in action, view an image gallery, select their favorite-color Land Rover, and download it as wallpaper for their phones.

Of course, they could also enter their zip code to look up the nearest dealer, enter their email addresses to receive a brochure, or click-to-call for a scheduled appointment.

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