Why Your Organization Should Be Using SMS Mobile Text Message Marketing
- Bob Perella
- Jan 5, 2016
- 2 min read

Choosing the most effective way to communicate is essential to the business of getting things done.
We are inundated with messages from all different forms of communication, including E-Mail, messaging apps, snail mail, social media, telemarketing and more.
The benefits of text messaging are hard to ignore, and many organizations are choosing this simple and effective way to communicate and here’s why:
TEXT MESSAGES GET READ
Average open rates for E-mail hover in the 15-22% range and your E-mail is more likely to hit the spam folder before anyone ever even sees it.
On the other hand, open rates for text messaging towers over email at 98% – and most are read within 15 minutes of receiving them
TEXT MESSAGING IS IMMEDIATE
According to CTIA, it takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. If what you are communicating is time-sensitive, then you want to be sure your audience gets the message.
TEXT MESSAGING IS PERSONAL
91% of all U.S. citizens have their mobile device within reach 24/7 (source: Morgan Stanley). More than two out of five of you have even slept with your phone! Plus, almost all mobile phones today are SMS-enabled, which means most everyone can receive text messages.
TEXT MESSAGING DOESN’T REQUIRE AN INTERNET CONNECTION
Can’t pick up a Wi-Fi signal? No problem. Text messaging doesn’t require Internet access, so even if you’re out of range, you can still receive a text.
TEXT MESSAGING IS DOWNLOAD-FREE
Text messaging doesn’t require a smart-phone and there is no need to download anything, unlike other messaging apps.
Thinking about QR codes? Think again. Instead of hunting around for a barcode scanner, you just need to text a keyword to a shared short code (like 12345) to get an automatic text reply with a link to your website, download page, menu, and forms – wherever you want traffic to land.
TEXT MESSAGING ALLOWS ORGANIZATIONS TO OWN THEIR AUDIENCE.
With Facebook organic reach dwindling to single digits, businesses and organizations can no longer freely promote to the communities they worked hard to build.
Text messaging on the other hand, offers a reliable way to reach every single person that opts-in to receive messages, no matter how many are on your subscriber list.
Get Started With Personalized Mobile Messaging Today!
We Have All Types of Custom Text Message Programs To Fit Your Needs
Visit us at http://www.smarttextmarketing.com/
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