Here’s When SMS Actually Makes Sense 4 Marketers

SMS campaigns -- like all of your inbound marketing -- are only effective if you're speaking with people who want to hear from you, and you're providing content they are interested in.

So it makes sense to use SMS as a means of communicating with your most engaged customers, because they have a proven interest in what your company has to offer.

If you're of the mindset that marketing and customer service are (or should be) closely aligned, there's tremendous opportunity in using SMS to improve customer experience ... and even increase sales!

That's because one of the core benefits of SMS is time-sensitive, interactive communications. These alerts work because they are interactive and value-driven communications that makes customers' lives easier.

instead of calling for a car on the phone, wondering where it is, getting a paper receipt, and visiting a website or your email to provide feedback, the entire experience can occur in less time with just a few text messages!

Service alerts and reminders via SMS can be used to drive more sales for your business, too. Let's say you run a cleaning service, for example, and you have a last-minute service cancellation.

Maintaining an opt-in mobile list that alerts customers of a last-minute availability can help you quickly fill that slot for someone who couldn't get on your schedule in time. Not only do you have a happy customer, but you also don't suffer lost revenue!

DRIVING NEW SALES

Driving sales with SMS isn't just limited to current customers.

If you're a brick-and-mortar business, consider mixing location-based campaigns with your SMS campaigns to provide valuable, time sensitive offers to prospects when they have the greatest likelihood to complete a purchase with you (if you provide a little SMS nudge, of course).

For example, you might run a social media campaign that encourages prospects to use a mobile check-in app at your location for the opportunity to get offers and discounts sent to their phone.

This gives you an opt-in mobile list to message right at the point of sale! You can even tailor your offers to customers' past purchase history, and provide offers for the products that might interest them the most.

Not only are prospects opting in to receive discounts from you, but they are also taking an extra step like a mobile check-in to "raise their hand" that they would like to be marketed to via SMS.

Again, texting is a highly personal form of communication that marketers should respect in order to maintain a likable brand image.

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