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Increase Interaction With Text Messaging! Would You Like To Attract Shoppers?

  • Writer: Bob Perella
    Bob Perella
  • Feb 5, 2016
  • 3 min read

Are your shoppers to carrying their mobile phones?

A quick notification is all you need to let people know that you have a certain items they may want.

Don’t be one of the Small Businesses that wrote off mobile marketing because you perceive it to be overly complex or time-consuming.

What you need to keep in mind is that mobile is simply another way for you to connect, engage and convert your customers.

Small Business Owners are in a better position to use mobile for customer engagement

Also SMS does not require smart-phones or anything to download, which means your potential reach includes just about anyone with a mobile phone.

On top of all that, redemption rates for text coupons is over a 1,000 times more than that of traditional coupons ... which makes SMS Marketing a truly effective way to reach your audience and incentivize them to take action on your deals.

As a Small Business Owner myself ... isn’t it about connecting with customers as opposed to amassing fans and followers on Facebook?

Unlike Facebook your audience is sure to get the messages you send. Over 97% of text messages are opened and read within 5 minutes of receiving them!

For many small business entrepreneurs creating, a Facebook page and promoting products and services to their Facebook community has been Key to Building Brand Awareness and acquiring new customers for driving sales.

One of the promises of social media has been if you build a following you will reap the benefits by being able to tap into this group for marketing and promotion.

Facebook recently announced that as of 2015 Page Owners can no longer post promotional content on their news-feeds and reach their followers Without Paying For Advertising.

Forrester recently reported that only 2% of fans and followers actually see posts by well-known brands on Facebook … and even fewer actually engage with each post.

So even without Facebook’s upcoming changes your organic reach was already pretty small anyway.

Text messaging allows organizations to Own Their Audience!

With Facebook organic reach dwindling to single digits, businesses can no longer freely promote to the communities they worked so hard to build.

E-Mail marketing is definitely not going away any time soon and still plays an important role in reaching your audience.

With average open rates at 20% … are you still reaching all the people you want to reach? Average open rates for E-Mail hover in the 15-22% range and your E-Mail is more likely to hit the spam folder before anyone ever sees it.

On the other hand, Open Rates for Text Messaging Towers Over E-Mail at 98% – and most are messages are read within 5 minutes of receiving them.

Since you have a smaller customer base compared to bigger chains, you’re able to more actively engage with them.

This personal touch enables you to differentiate your offerings while engaging customers to become ambassadors for your brand.

Text messaging is immediate!

According to CTIA, it takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message.

If what you are communicating is time-sensitive, then you want to be sure your audience gets the message.

Text messaging doesn’t require an internet connection!

Can’t pick up a Wi-Fi signal? No problem. Text messaging doesn’t require Internet access, so even if you’re out of range, you can still receive a text.

Text messaging is download-free!

Text messaging doesn’t require a smart-phone and there is no need to download anything unlike messaging apps.

HERE’S JUST A FEW IDEAS THAT MAKE TEXT MESSAGE MARKETING WORK!

Text coupons to your customers ahead of time. Give some specials deals only to the people on your list. Use your imagination.

If you know that you are overloaded with a particular item - send your subscribers a text a message giving them a special price on that item.

Make signs with your short-code on them!

Use that short-code on print ads as well. Let people know you have a Text Marketing List that is easy to sign up for by having them text in your personal code.

You can include a QR code on signs and ads ... and all the customers has to do is scan it on their mobile phone to get all the details for becoming one of your fans.

*Text messaging offers a reliable way to reach every single person that opts-in to receive messages, no matter how many are on your subscriber list.

Get Started With Personalized Mobile Messaging Today!

We Have All Types of Custom Text Message Programs To Fit Your Needs

Visit us at http://www.smarttextmarketing.com/


 
 
 

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