Here's How You Can Easily Increase Sales With Mobile Text Message Marketing!
- Bob Perella
- Feb 6, 2016
- 3 min read

What if I told you that you could automate text messages with no help from a developer.
With just an hour or two of work you could have a full program humming along in no-time?
Whether you’d like to help your sales team close more deals, turn customers into advocates, remind someone about a meeting, or get greater response rates for surveys, text message automation can help your business.
I’ve learned the hard ways and the easy ways to do text message marketing. I’ve spent hundreds of hours working on SMS marketing for clients and I’ve learned a lot along the way.
If you're like any small business owner, you'll examine any and all ways to boost sales. One way is to use auto-responders to text potential and existing customers.
If you've been reluctant to apply SMS marketing to your business, then please consider the following:
•Text messages are read within minutes of their arrival, compared to as much as 48 hours for E-Mail.
•Like Twitter, your messages are limited to 160 characters.
USER EXPERIENCE SHOULD BE YOUR HIGHEST PRIORITY
Don’t send unsolicited messages ... It’s illegal. Only send messages to folks that you already have a relationship with and are op-ted into your list. Make sure your texts are helpful to them.
GET THEIR BUY IN
Whether you’re putting in text messaging automation that will benefit sales, support, retention teams, product developers or some other groups, you should get their input when planning out the program and have their complete buy in.
USE ACTION TRIGGERED TEXT MESSAGES
Text message marketing performs much better when the message is sent immediately following some relevant action that the recipient took.
If you’re just sending blast text messages they’ll come across as spammy.
With more than 400 million wireless subscribers in the United States alone, you're missing a lot of customers if you aren't using SMS text message marketing.
SMS LIST BUILDING STRATEGIES
Once you've determined what types of SMS texts to send, you need to build a list of customers to send these messages.
For example, if you're attending a trade show, create signage that instructs attendees to text a keyword in order to receive special offers, product information or more.
You can also put up these signs in retail stores where your products are sold.
Mention your call to action in radio and TV spots.
Ask listeners to text your personal key-word to your individual short-code for more information or a special offer.
Finally, don't forget to include your call-to-action key-word and short-code in all the other platforms you already use to reach customers, including social media such as Twitter and Facebook, E-Mail messages and newsletters too.
12 TIPS TO WRITING EFFECTIVE SMS MESSAGES
The SMS text message 160 character limit makes it challenging to create a message that brings in more customers or induces people to perform a certain task, but, like anything, you'll get better at it with practice.
1. Be clear with your offer.
2. Use a compelling headline that immediately grabs the reader's attention. This could be a dramatic announcement for example something that arouses curiosity.
3. Quickly show customers the benefit of your product or service.
4. Use only common abbreviations. Avoid industry jargon or specialized terms.
5. Your carrier may place restrictions on using certain special characters in
an SMS text message. Verify this before sending the message.
6. Make the message easy to understand. Don't try to cram in too much info. Tell the customer what you have to offer, what it means to have it and a call-to-action.
7. Tell the customer in as few words as possible what you want them to do and why it's important to respond … VALID TODAY ONLY or CALL NOW!"
8. Use a strong call-to-action. Examples include Act Now, Don't Miss Out, Last Chance and One-Time Offer only.
9. Include a time-sensitive message to get users to respond quickly (or else they may miss your special offer). A restaurant for example could send an SMS text message to hours before lunch when people are thinking about where they want to go.
10. Make it a priority to respond to messages as soon as possible ... each response is an opportunity for a sale. If necessary, have several staff members on hand to respond to inquiries.
11. Product launches, appointment reminders, contests, coupon offers and so on ... to keep in touch with your customers via SMS text messaging.
12. Holidays and popular shopping days such as Black Friday and President's Day are a great time to send out these offers.
Get Started With Personalized Mobile Messaging Today!
We Have All Types of Custom Text Message Programs To Fit Your Needs
Visit us at http://www.smarttextmarketing.com/
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