Getting Started Tips For Running A Successful SMS Coupon Campaign

Recently a Fortune 500 marketing company watched 125 merchants behavior patterns over the course of one particular year.

In that year the merchants, who ranged From Small Businesses to National Chains conducted 9,000 campaigns.

They determined that over $6 billion in mobile coupons will be redeemed over the course of a year.

Most important is that another survey shows that about 50 % of all mobile coupons are redeemed … compared to just 2% percent or less for print coupons.

Their findings should lead businesses to develop mobile marketing campaigns using mobile coupons.

The first thing that a business needs to do in having a successful mobile marketing campaign is to create a database list of interested customers.

There are several ways that this database can be built:

The simplest is to just ask your current customers for permission to contact them via mobile. If you have a brick and mortar store, you can have a business card drop box. You can also ask customers to fill out customer satisfaction survey as well.

Other businesses choose to buy these lists, but they are expensive. Let's not forget that this information can be filled out by the customer in the store, or in an email sign-up form you can send to them via SMS.

The second step in preparing a coupon campaign for a mobile is to examine the customer’s previous buying habits. This allows the business to deliver targeted coupons based on previous behavior.

When delivering these coupons make it easy for people to share these coupons with their friends ... most companies have an average database of 731 contacts.

It is important to remember that customers will not return to a store where they have been treated badly.

Great customer service is a key in getting repeat business.

Another key is to offer a great product at a reasonable price. Many people are not looking for the cheapest price. They are looking for the best value for their money.

After building your database list, then you should offer your customers a better deal by sending a of buy one get one free coupon once a month or so.

Deliver the coupons during the week when opting out is at the lowest.

Target the delivery of the coupon for when people are thinking about a new product.

For example, offer a dessert coupon in the middle of the afternoon. Offer a clothing coupons as people are preparing for work, particularly on Friday mornings.

The third step is to offer your most loyal customers a special reward. Base this reward on what you know about the customer. Better yet, create a Rewards Club!

By doing this you will encourage these customers to send their friends news about your great company ... sharing the fantastic coupon you sent them ... and how they can expect to be treated when they visit your store.

Just imagine that if you offer 731 coupons and 50 percent of those people respond, that is an additional 385 sales.​ You can take that to the bank!

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