B2B Marketers Must Consider SMS As Part of Their Communication Efforts

Marketers are missing out on the advantages of SMS marketing and the powerful connections it can provide.

Text messaging is a very effective way for B2B companies to keep in touch with their employees, customers and business partners alike.

As more brands look to target customers on the move, SMS is becoming an increasingly essential part of effective multi-channel marketing.

Businesses that deal exclusively in B2B marketing do not feel as though it could benefit them the same as it does those who work directly with the consumer.

With very few marketing agencies featuring SMS as a core offering, their clients are potentially missing out on communications with customers increasing their ROI.

The reality is that access to mobile communications is far easier than perceived ... and gaining access to mobile consumers (smartphone and non-smartphone users alike) can be as simple as sending a personalized, targeted text message.

SMS is a great standalone channel, however it also has the ability to enhance and support other marketing mediums, such as social media and email.

The benefits of text message marketing do not just apply to companies that deal directly with consumers; businesses that offer goods or services to other businesses can also take advantage of this increasingly effective marketing channel.

SMS also provides a way to communicate with your current clients and potential customers in an engaging way improving their impression of your brand.

LEARNING MORE ABOUT YOUR CUSTOMERS

SMS is a great channel to get feedback from your customers via surveys. Research shows that on average 31% of consumers will respond to a survey via SMS with the average response time for users being just over 5 minutes.

This means you can get great results in a shorter period of time!

SMS marketing is the quickest way for marketers to reach out to customers. The universal acceptance of SMS means that unlike apps and websites, your message will reach your customer's mobile phone no matter where they are in the world.

INCREASING CUSTOMER ENGAGEMENT

Think of SMS as a way to enhance how YOUR BRAND engages with your customers across the entire customer lifecycle.

Remember to vary the type of content you send ... while customers may value news on forth-coming developments within your brand, this information is best delivered via email where longer, more creative messaging is more appropriate.

SMS marketing is the best way to push our time-sensitive product information, delivery confirmations, and service-related messages to an eager audience.

The most popular type of SMS marketing message is the service message.

*Sending out reminders or appointment times, directions, schedules, or confirmations and updates are just a few of the service-type SMS messages that customers love to receive.

Many business professionals may check their E-Mails through their phones, there is often a large number of E-Mails in their inbox. This intense competition could make it easy for a potential customer to overlook your E-Mail.

Fewer companies have adopted text marketing ... which reduces the number of competing texts your business contacts will receive.

*This helps you to stand out from the pack, helping to increase the chance that your message is received and businesses will choose you over the competition.

Effective communications are an essential part of any successful business, it makes good sense for you to use a combination of email and text, which allows your people to reach business partners even when they are away they are away from their desks.

AMPLIFYING EMPLOYEE ENGAGEMENT

Emergency Alerts are probably the second most useful application of SMS.

If the power goes out or a water main bursts at the office in the middle of the night ... you can't be sure your employees will check their E-Mails or listen to their voicemail before setting off for work.

You can be sure that close to 100% of the SMS messages will be opened and read!

When an inbox gets over-loaded with one correspondence after another, gathering an entire workforce in a conference room to make an announcement interrupts workflow and can be difficult and time-consuming to coordinate as well.

That’s where a concise SMS text message makes announcing the roll-out of a new initiative or social event quick and painless. You can also include a hyperlink to the details for more information and follow through.

*An affordable and reliable corporate SMS message to announce outstanding productivity by an individual or entire department is an ideal way to boost morale!

Who doesn't love an inspirational quote or thought for the day? Quick, cheap, and reliable, corporate SMS messages are ideal for boosting morale with a text.

If a new member of the staff needs a proper introduction to the rest of the team, you can welcome them by sending their contact information to employees via SMS.

This helps with information retention making your workforce community smaller and more intimate by using SMS text messaging.

Get Started With Personalized Mobile Messaging Today!

We have all types of custom text message programs to fit your needs

Visit us at http://www.smarttextmarketing.com/