SMS Text Message Marketing Can Offer the Ideal Solution for Musicians

A Musician's desire to cultivate an intimate relationships with their fans undoubtedly stems from the need to feel their art is appreciated.

Sending a relevant text message giving info about an upcoming show can help artists reach their audience and it can also create new revenue and ultimately help keep musicians playing their favorite songs.

The music industry is notoriously harsh and countless passionate performers compete for a very thin slice of an ever-shrinking pie.

As recorded music continues to be hit by file-sharing, and fans feel increasingly ripped off by high ticket prices - especially for big marquee names.

Up-start musicians, willingly play for free, further degrade the market value of all except those at the very top of the heap.

Now bands can foster relationships with fans by using mobile marketing. The more that can be done to level the playing field, the better for everyone involved. That's where Text Message Marketing comes in to play.

Touring is the lifeblood of any musician or band, whether they tour around the world or just the various bars and clubs in their city. Take your fans on tour with you by offering a convenient SMS calendar of future shows.

Take SMS marketing to the next level. There are plenty of websites that host music files. Use one to upload samples of your songs, send links to your SMS group, and give your fans great ringtones so they can take your music on the go.

Here are just a few other SMS text message marketing ideas for you to use:

REMINDERS/CANCELLATIONS

In the topsy-turvy world of rock and roll, things are apt to change at the last minute!

Imagine there are line-up changes three hours before the show. The tour bus is stuck in the snow and the gig has to be cancelled. Whatever the reason, the only form of communication capable of reaching people at a short notice is SMS.

SELLING MERCHANDISE

Update fans on the latest merch and offer them a discount via mobile coupons.

Advertise the special offer on social media as an incentive for people to opt in to your SMS contact list. To incentivize opt-ins, offer a discount on t-shirts for anyone who signs up to receive mobile alerts.

PROMOTIONS

Forming relationships on the road is tough. A band may not speak to their hosts until they roll into town. At which point it’s a little late to E-Mail people about promos and drink or food specials.

*Sending a text is a sure-fire way to reach gig-goers who may be currently weighing up their options for the night. If you offer the right deal, you could easily attract some last-minute bargain hunters looking for a cheap night out.

LINKS TO SONG DOWNLOADS

Text messages provide a portal to content. Include a link to an exclusive download, only available to opted-in SMS subscribers. It’ll make loyal fans feel valued, and more likely to give your music the attention it deserves.

CREATE A COMPETITION 4 VIP PASSES

A competition for backstage access is surefire way to grow your subscriber list.

Let the winner come backstage before and after the show and with four or five friends as part of the offer. The more guests you allow, the more chances you have to turn a casual fan into an ardent one.

IMAGINE THIS SCENARIO

A quick text from Kings of Leon reminds you that they’ll be in Austin next weekend for Austin City Limits Festival and includes a link to Saturday’s schedule.

Even if you knew they’d be at the festival, this message is exciting. You follow the link to plan your day to be at the right stage on time. Maybe they’ll text the week before to ask which song you’d like to see live.

The week after, you get a link to pre-order the soon-to-be-released album!

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