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Your Audience Is Yours with SMS Marketing

  • Writer: Bob Perella
    Bob Perella
  • Jan 28, 2016
  • 2 min read

Affordable SMS marketing is now an even more powerful means of connecting with customers and is no longer comparable to Facebook distribution.

With SMS Marketing potential and existing customers opt-in to receive marketing messages from you so your content is targeted directly to the people who only want to receive them.

But unlike Facebook, your audience is sure to get the messages you send. Over 97% of text messages are opened and read within 5 minutes of receiving them.

For many Small Business entrepreneurs, creating a Facebook page and promoting products and services to their Facebook community has been key to building brand awareness and acquiring new customers for driving sales.

One of the promises of social media has been if you build a following you will reap the benefits by being able to tap into this group for marketing and promotion.

Facebook recently announced that as of 2015 Page Owners can no longer post promotional content on their news-feeds and reach their followers without paying for advertising.

How do potential and existing customers who are interested in your business or organization reach you now that the community you built is no longer freely accessible?

Forrester Research reported only 2% of fans and followers actually see posts by well-known brands on Facebook and even fewer actually engage with each post. So even without Facebook’s upcoming changes organic reach was pretty small anyway.

E-Mail marketing is not going away and still plays an important role in reaching your audience. With average open rates at 20-30 are you still reaching all the people you want to reach?

What about Twitter? According to the Pew Research Center only 23% of online adults use the popular social networking tool and anyway ... and the numbers look pretty similar across other platforms such as LinkedIn and Pinterest.

Also SMS does not require smart phones or anything to download, which means your potential reach includes just about anyone with a mobile phone.

On top of all that, redemption rates for text coupons is up to 100 times that of traditional coupons, which makes SMS marketing a truly effective way to reach your audience and incentivize them to take action on your offerings.

Get Started With Personalized Mobile Messaging Today!

We Have All Types of Custom Text Message Programs To Fit Your Needs.Visit us at http://www.smarttextmarketing.com/


 
 
 

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