Here's What B2B Organizations Can Get By Using Mobile Text Message Marketing

B2B businesses are missing out on the advantages of SMS marketing and the kind of powerful connection it can provide them.

Text messaging is a very effective way for B2B companies to keep in touch

Many businesses that deal exclusively in B2B marketing do not feel as though it could benefit them the same as it does those who work directly with the consumer.

The truth is that texts can help B2B marketing just as much, if not more.

Even though you are marketing towards a company, there remains a person or persons that makes the decisions with which you do business, and texting can work better than email to communicate with and market to these professionals.

As more brands look to target customers on the move, SMS is becoming an increasingly essential part of effective multi-channel marketing

With only a few digital marketing agencies featuring SMS as a core offering, their clients are potentially missing out on communications with customers and increased Return on Investment.

SMS is a great standalone channel, however it also has the ability to enhance and support other marketing mediums, such as social media and email.

It also provides a way to communicate with your potential clients in an engaging way to improve their impression of your brand.

LEARNING MORE ABOUT YOUR CUSTOMERS

SMS is a great channel to get instant feedback from your customers via surveys. Research shows that on average 31% of consumers will respond to a survey via SMS with the average response time for users being just over 5 minutes.

B2B SMS marketing is the quickest way for B2B marketers to reach out to customers and the universal acceptance of SMS means that, unlike mobile apps and websites, your message will reach your customer's mobile phone, no matter where they are.

INCREASING CUSTOMER ENGAGEMENT

Think of SMS as a way to enhance how your brand engages with your customers across the entire customer lifecycle.

SMS marketing is the best way to push our time-sensitive product information, delivery confirmations, and service-related messages to an eager audience. The most popular type of SMS marketing message is the service message.

The point to remember is that SMS can be used to highlight particular information and is especially useful for time-sensitive communications.

Updates on delivery schedules, appointment/deadline reminders, order confirmations, and even stocking levels are just a few examples.

Many business professionals may check their emails through their phones, but there is often a large number of emails in their inbox. This intense competition could make it easy for a potential customer to overlook your email.

Fewer companies have adopted text message marketing, which significantly reduces the number of competing texts your business contacts will receive.

This helps you to stand out from the competition, helping to increase the chance that your message is received and businesses will choose you over the competition.

As effective communication is an essential part of any successful business, it makes good sense for B2B firms to use a combination of email and text messaging,

This allows them to reach their customers and business partners even when they are away they are away from their computers.

AMPLIFY EMPLOYEE ENGAGEMENT

Alerts - Emergency alerts are probably the single most useful application of bulk SMS text messaging.

If the power goes out or a water main bursts at the office in the middle of the night, you can't be sure your employees will check their emails first thing, or listen to their voicemail before setting off for work- you can be sure that close to 100% of them will open and read a text.

Company Announcements - Eyes begin to glaze over when a work email inbox gets overloaded with one correspondence after another.

Gathering an entire workforce in a conference room to make an announcement interrupts workflow and can be difficult and time consuming to coordinate.

That’s where a concise SMS text makes announcing the roll-out of a new initiative or social event quick and painless. Include a hyperlink to the details for more information.

Employee Recognition - A quick, affordable and reliable corporate SMS message to announce outstanding productivity by an individual or an entire department is an ideal way to boost morale.

Motivation - Who doesn't love an inspirational quote or thought for the day? Quick, cheap, and reliable, corporate SMS messages are ideal for boosting morale.

Recruitment - A new member of the staff needs a proper introduction to the rest of the team. Welcome them by sending their name, title and contact information to employees, which will help with information retention.

Get Started With Personalized Mobile Messaging Today!

We Have All Types of Custom Text Message Programs To Fit Your Needs

Visit us at http://www.smarttextmarketing.com/