Text Message Marketing ... Is It Right for Your Restaurant?

People rarely leave home without their mobile phones. They’re also 83% likely to open text messages within just 3 minutes.

This makes texting a personal, direct, and highly targeted way to connect with customers. But, before you hit send, consider the following question:

Have you built a positive relationship with your customers? Restaurants that make a special effort to connect with customers will get better results from texting.

This is because mobile phones are the most intimate communication devices that people own. Interact with your regular customers. Get close enough that people can relate your texts to a friendly brand your image.

When they can put a face to the name, you’ll see better results.

Texting is a good way to generate new leads. It’s a means of strengthening bonds with voluntary subscribers.

Texting should be just one piece of your bigger restaurant marketing puzzle. Plan a strategy that uses multiple channels based on each medium’s unique strengths.

You might use texting for same-day reminders, for example, after building buzz through email and traditional marketing.

Because texting is so great for timed messages, you’ll catch people just as they’re deciding what to have for breakfast, lunch or dinner.

Integrate your texts into a larger marketing strategy. With text message marketing, you need to offer something that people will really want. Start a give-and-take interaction. Offer a discount or free product. Don’t just shamelessly promote.

Texting is a great tool during slower business hours, because you can offer immediate benefits within a certain time frame. If you’re a cafe with busy mornings but slow afternoons, try a text like “Two for one lattes! Today only! 3-5pm”.

Be prepared with a backlog of text ideas. Before you start texting, make a list of potential offers and promotions you might use. Send something out at least once every few months. This lets people know you’re active, organized, and you value their subscription.

Get Started With Personalized Mobile Messaging Today!

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