Schools Can Benefit Tremendously From Text Message Marketing!

SMS has become a useful new tool for schools to help increase awareness and hopefully convince existing customers to buy, or at least seek more info.

Though the commercial appeal of a text messaging is definitely appealing, businesses aren’t the only ones that can benefit from the power of reaching many people at once with a single text.

Schools, for instance, can use texts to spread the word in a hurry … especially emergency information.

Since so many high school and college-aged students are pretty much tethered to their phones, it’s a perfect way to connect, more so than traditional emergency phone calls.

Here Are Some Ways Schools Can Use The Power Of Texting:

Emergency Commands

If there is a literal life-and-death emergency or at least a public safety incident, a text can relay campus-wide information to anyone who has op-ted in to these alerts.

‘Seek Safety Immediately: Threat On Campus.’

In this case, the limited characters can be useful - students don’t need or have time to read the complete details, but they do need the critical information to move fast. The same methods can also be used for an official all-clear.

A ‘This Is Only A Test/Training’ Text

This instructs the recipients that something they may be seeing isn’t an emergency at all, perhaps a training exercise for the campus safety department or local fire department.

It should be accompanied by traditional outreach such as a daily bulletin, official site blurb, news release, and student newspaper story or in-class announcements.

Since not everyone receives these, or pays attention, a text might alert them that what they see isn’t real.

Traffic Concerns

If there’s an accident blocking, or limiting access to campus, it’s also something that students and staff alike might want to know about, especially if could impact their commute, and may not be newsworthy enough to merit a report on the news social media channels.

Weather Reports

Winter weather means an increased chances of snow days! Depending on your part of the world, familiarity with the white stuff and local resources, classes may be delayed or canceled due to a certain number of inches or conditions of local roads.

Daily Activities

Texting could be a good way to alert the campus community to interesting things taking place and invite them to click for more info.

This could be events in the student union building, a campus-wide celebration, or something worth checking out.

However, this should be a separate membership list for only those who specifically request them, as opposed to the larger ‘emergency/safety’ membership list that students should be encouraged to be a part of.

Too much contact from a single source could result in recipients wanting to ignore or feeling annoyed.

Staff-Only Messages

A texting service can help you separate different text lists to different recipients. Faculty might be interested in reminders, such as deadlines to submit grades, or registration information about upcoming activities and in-service days.

Promotional Activities

A School’s Marketing Department can use the power of texting to offer some kind of activity or game. A daily trivia text? A clue for an ongoing quiz or contest?

Texting has the potential to be a useful tool on a school campus, especially in emergency situations.

But it also can’t be overused – too much ‘contact,’ no matter how well-intentioned, could result in a student’s saying ‘enough’ and not receiving critical data at all.

Get Started With Personalized Mobile Messaging Today!

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