Text Marketing Tips For Non-Profits That Will Surely Increase Donations

Text message marketing is an essential tool for successful non-profits. Because non-profit can’t survive without a network of passionate, engaged and connected individuals.

No sense wasting time on a medium that isn’t going to pay the bills. Texting can do its fair share, and then some.

SMS marketing helps build and nurture that network, and the results can have a positive impact on everything you do - from hosting a fundraiser to recruiting new volunteers.

HOW TO INCREASE NONPROFIT FUNDRAISING

Ditch the Clipboard

Are you using a printed sign-up sheet to collect email addresses at events? Many event-goers won’t even notice your sheet, and those who do will likely opt out of waiting in line to sign it.

During your event, tell attendees to text a special code. When they do, they’ll be asked to reply with their email addresses. You’ll receive a much higher response rate.

Improve Your Print Ads

Advertising copy doesn’t leave a lot of room for mission statements and in-depth information, so more and more non-profits are looking for ways to make their print ads interactive.

Some ads direct viewers to check out a Facebook or Twitter account. Others ask them to scan a QR code.

These strategies alienate many viewers who don’t have smartphones or QR code apps, but everyone with a cell phone can send and receive text messages.

Invite viewers of your ads to text a special code for more information, and you’ll be surprised at how much your engagement rate improves.

Boost Event Attendance

The more people who attend your fundraiser or volunteer event, the more successful it will be. But even dedicated supporters of your non-profit may not realize that you have an upcoming event, or they may forget the details until it’s too late.

Use a texting campaign to announce the date and time of an event to get attendees excited about special guests and activities. Remind subscribers about the event closer to the date and to send one last-minute message the day before.

Solicit Donations Without Spamming

A text campaign is a great way to solicit donations, but be careful. Send soliciting messages to your supporters too often, and you risk annoying them and subsequently losing your subscribers.

Strike a balance. Limit your donation-related texts to one message per month (maximum). Try to tie in incentives through contests and gifts, and avoid sending out the same duplicate message again and again.

Invite Subscribers to Meet You in Person

If your organization has a brick–and-mortar location or if you frequently host plays, concerts or other ticketed events, you can use SMS marketing to strengthen your connection to your non-profit’s supporters.

Simply text subscribers a special offer, like one free admission to your museum or half-off tickets to your next play.

For many subscribers, this could be their first time visiting your art museum or attending your series of plays in the park.

You’ll give subscribers a good reason to come experience the work you do (and to remain on your subscription list for further incentives).

Launch Your Campaign at a Main Event

If you want your text message marketing campaign to hit the ground running, try launching it at a major sporting event.

You can try a tie-in contest that links your organization to the sport being played or display a trivia question on the Jumbo-Tron and have sports fans text a special code to get the answer.

Contests are always a big hit at sporting events, so give participants a chance to win a free offer by texting in. These events draw huge crowds, so they’re a great place to gain subscribers.

Optimize Your Marketing Efforts

Radio spots, bus shelter ads, television commercials, you name it - if it’s part of your marketing efforts, it can be optimized with SMS marketing.

While traditional media is often passive text message marketing lets you take any media form and make it interactive. Conduct polls during pledge drives and display the results in real time.

Add text-in incentives to radio and TV promos. Let viewers vote for contestants on radio or TV programs and display the results.

When you create an interactive experience, you forge a connection and turn passive viewers into active participants.

Connect Your Network

Your SMS subscribers care about your non-profit and the work you do. So if you need volunteers, a venue or a videographer, they’re a great group of people to ask.

A single text message can connect you to the resources of hundreds or thousands of supporters, and using text message marketing is a great way to get support from your network. You can also reach out to your subscribers to alert them about a current event.

For example, if you’re an animal rights non-profit and you know a local kill-shelter is reaching full capacity, you can rally your network and find some fast homes for animals in need.

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