Ways to Use Text Message Marketing For Automotive Dealers

Engaging consumers, maintaining a top-of-mind relationship and personalized messaging are powerful strategies to sell more vehicles.

With more and more automotive manufacturers putting technology that keeps you connected in your cars, auto dealers need to keep up.

Text message marketing can help you maintain the mobile communication with your buyers for the next time they are ready to purchase a car.

Plus, it’s on their terms. They would much rather get a text message than a phone call or an E-Mail.

Here are five ways to improve your relationship:

OFFER COUPONS AND DISCOUNTS

Coupons and discounts are obvious uses. Keep your customer relationship going by sending discounts on service, coupons on accessories and discounts on new and used cars.

Depending on how much you know about your customers, you should know when their scheduled maintenance should be and when they are most likely looking for a new car.

Send them a $500 savings coupon on a new vehicle with an expiration date when things are slow.

USE APPOINTMENT REMINDERS TO CUT DOWN “NO-SHOWS”

Once your customers have scheduled maintenance on their vehicle, send them reminders the day before to bring in their car.

Give them the opportunity to respond if they cannot make it. This will give you the ability to book someone else in that time slot and reach on to the customer to reschedule their appointment.

SEND CUSTOMERS HELPFUL AUTO TIPS FROM TIME TO TIME

It’s not all about the offers. Don’t spam your customers with non-stop coupons and discounts. Give them tips for getting the most mileage out of their cars.

Teach them how to maximize their gas mileage. Help them take care of their auto so they get the best trade-in value.

HOLD CONTESTS WITH YOUR MOBILE LIST TO KEEP THEM ENGAGED

Set up giveaways. Hold drawings for your mobile list to text in to receive a $100 gift card. Run exclusive contests for them to enter to win an iPad for coming to check out the new line of cars.

CONDUCT CLIENT SATISFACTION SURVEYS & POLLS

This maybe one of the most important ways you can utilize your mobile communication. People are reluctant to call in to participate in a post-transaction survey.

Generally, they take way too long to do and if you’re calling them, you’re probably interrupting something. Surveys and polls can be conducted quickly, effortlessly and on their time through text messaging.

Boil down your long questionnaire to the 5 most critical questions that will affect your business the most.

You can set up online or phone questionnaires to get the rest at their leisure. You will increase your participation levels immensely and gather data more quickly.

Get Started With Personalized Mobile Messaging Today!

We Have All Types of Custom Text Message Programs To Fit Your Needs.Visit us at http://www.smarttextmarketing.com/