How Text Message Marketing is Re-Inventing The Home Builder Business

Ten years ago as an industry most of us were using print ads to sell homes.

The depth of the recession and the rise of social media challenged all of us to rethink how we sell homes.

Today another shift, one that brings an unprecedented opportunity for home builders, is challenging us again.

Mobile marketing, although not new, has changed consumer behavior over the last several years. Connecting with consumers when they’re on the go is more important than ever, and text message marketing can be a highly effective technique.

The rise of mobile doesn’t mean that we need to abandon web marketing any more than the rise of social media meant we had to abandon email marketing. But it does present an opportunity.

An entire generation that grew up with mobile phones is now entering the housing market, and that’s a billion dollar opportunity for builders.

Millennials do not shop for real estate the same way their parents did. Of course, Millennials are not the only ones using smartphones in their real estate search.

As an industry, if we fail to make the shift to mobile the risk is that we will miss the largest segment of the market. The question is not if we need to develop a mobile strategy, but when. Having a mobile-friendly website is no longer enough.

To better understand how your home buyers want to receive information, look at your website analytics. How many buyers visit your website from a mobile device?

How much time do they spend on your website compared to desktop users, and how many pages do they view?

If a significant percentage of your traffic (30% or more) is coming from mobile devices, it’s time to start investing the time and money in developing a mobile strategy.

Like everything else in your marketing plan, test what works for you based on your buyers, your product, and your market.

Review your business goals with a trusted marketing partner to determine if investing in Mobile Text Message Marketing is right for you.

Drive More Traffic, Leads and Sales. Smart Marketing Matters!

Connecting with consumers when they’re on the go is more important than ever, and text message marketing can be a highly effective technique.

Get Started With Personalized Mobile Messaging Today!

We Have All Types of Custom Text Message Programs To Fit Your Needs.Visit us at http://www.smarttextmarketing.com/